Business 6 min read

Understanding Business Card Etiquette Around the World

In many cultures, how you exchange business cards says a lot about your respect for the other person. Learn the dos and don'ts for different countries.

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Noura Al-Saffar
Gulf States Business Etiquette Expert
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(Updated Mar 19, 2026)
Understanding Business Card Etiquette Around the World
About the Author
Noura Al-Saffar -- MBA, London Business School. Former Head of International Client Relations at Saudi Aramco. Certified Cross-Cultural Trainer (SIETAR).

The Art of Business Card Exchange

In many cultures — particularly in Asia and the Middle East — the business card exchange remains a vital ritual in professional relationships.

Japan: The Meishi Exchange

  • Present your card with both hands, text facing the recipient
  • Receive cards with both hands and examine them carefully
  • Never write on someone's card or put it in your back pocket
  • Place received cards on the table during a meeting

China: Showing Respect

Business cards should be presented and received with both hands. Having one side in Mandarin is appreciated. Treat the card with respect.

Middle East

Present and receive cards with your right hand. Cards should be in both English and Arabic. Take time to read the card.

Western Countries

More casual, but still important to receive cards graciously and glance at them before putting them away.

Universal Best Practices

  1. Always carry enough cards for your meetings
  2. Keep cards in a professional card holder
  3. Always look at a card when you receive it
  4. Have cards translated for frequent international visits
  5. Keep your cards clean and unbent
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Noura Al-Saffar

Gulf States Business Etiquette Expert
MBA, London Business School. Former Head of International Client Relations at Saudi Aramco. Certified Cross-Cultural Trainer (SIETAR).

Noura bridges the gap between Western corporate practices and Gulf business culture with authority and nuance. Her firsthand experience at one of the world's largest companies gives her unparalleled insight into how to build trust and close deals in the GCC region.

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