KP

Dr. Katarina Petrović-Lazarević

Eastern European & Central Asian Business Analyst
Ph.D. in Political Economy, Moscow School of Economics. Former trade negotiator for EU-Eastern Partnership countries. Expert on post-Soviet business cultures.

About

Dr. Petrović-Lazarević brings unique expertise on the rapidly evolving business cultures of Eastern Europe and Central Asia. Her academic research combined with practical trade negotiation experience helps companies understand markets from Poland to Kazakhstan.

Eastern European markets Post-Soviet business culture EU expansion

Articles by Dr. (21)

Market Entry 8 min

The Cultural Business Guide to Central Asian Republics

Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, and Turkmenistan are opening to international business. Each has distinct cultural dynamics shaped by nomadic traditions, Soviet leg...

Market Entry 8 min

The Cultural Business Guide to the Balkans

Serbia, Croatia, Bosnia, Montenegro, and North Macedonia are emerging European markets with distinct business cultures shaped by Ottoman, Austro-Hungarian, and socialist legacies. ...

Market Entry 7 min

Poland's Silent Rise as Europe's Top Tech Talent Hub

Poland now produces more IT graduates than any other EU country. For companies looking for high-quality, cost-effective European talent, Warsaw and Krakow should be at the top of y...