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Arjun Thiruvenkatam

Southeast Asian Market Expansion Advisor
Former Regional Director at Grab. Advisor to ASEAN Business Advisory Council. 20 years experience across Singapore, Indonesia, Thailand, and Vietnam.

About

Arjun has been instrumental in building some of Southeast Asia's most successful tech companies. His deep network across ASEAN nations and understanding of the region's diverse cultures, religions, and business practices make him the go-to expert for companies expanding into this high-growth region.

ASEAN markets Southeast Asian culture Regional tech ecosystems

Articles by Arjun (20)

Market Entry 7 min

The Cultural Business Guide to the Pacific Islands

From Fiji's sevusevu ceremony to Samoa's fa'a Samoa customs, the Pacific Islands have rich business cultures that most international companies overlook. As climate tech investment ...

Digital Communication 7 min

The Cultural Dimension of Customer Service Excellence

Japanese omotenashi. Filipino malasakit. German precision. Each culture defines excellent customer service differently. Companies that standardize customer service globally miss th...

Market Entry 8 min

The Entrepreneur's Guide to Business in Vietnam

Vietnam's economy is growing at 6-7% annually, and its young, tech-savvy population makes it one of ASEAN's most attractive markets. But business success requires understanding Vie...

Market Entry 10 min

The Complete Guide to Doing Business in Indonesia

Indonesia, the world's 4th most populous country, is a market of extraordinary diversity. With 17,000 islands and hundreds of ethnic groups, 'Indonesian culture' is far more comple...

Market Entry 7 min

Singapore: The Cultural Bridge Between East and West

Singapore's unique position as a multicultural Asian city-state makes it the perfect launchpad for companies entering APAC. But its cultural complexity is often underestimated....

Cross-Cultural Partnerships 8 min

Why Western Management Styles Fail in Southeast Asia

The assumption that 'good management is universal' has cost Western companies millions in Southeast Asia. Here's why local adaptation isn't optional, it's essential....